Bring Me The Horizon exclusively unveiled the artwork for their forthcoming third studio album There Is A Hell, Believe Me I've Seen It. There Is A Heaven, Let's Keep It A Secret. in this week's Kerrang! magazine.
The cover art (pictured below) was borne out of a collaboration between BMTH frontman Oli Sykes and Plastic Kid, the alter ego of Copenhagen-based avant-garde graphic designer and filmmaker Jakob Printzlau.
"I've been a huge fan of his work since I was about 16," Oli tells Kerrang!. "We tried to get him to do the artwork for one of our previous albums, but he didn't have time. Then, after [2008's] Suicide Season came out, he approached me and told me he really liked [our music] and if we ever wanted to work with him, to get in touch. I was pretty stoked on that!"
Oli explains that the new album's unsettling artwork has been specially cut and folded to physically reflect the album's central themes of the balance between good and evil. However, he adds that fans shouldn't interpret the record's underlying concept in the traditional Christian sense of being about God and the Devil.
"When you unfold it, you get the whole of the good and the whole of the evil thing," explains Oli. "We didn't want to be too cheesy and have an angel and a demon on the cover. While the album's theme is heaven and hell, it's not about a place that's above or a place below - it's about the struggle within. I wanted the artwork to have kind of a cult feel to it, like [1999 film] Eyes Wide Shut. Being in a cult is a very personal and secretive thing - if you're in a cult, you keep it to yourself, so I think that adds an extra layer of meaning to it."
Bring Me The Horizon's new album will be released on October 4 via Visible Noise.
Album Name: A Flash Flood Of Colour
Size: Sma