If you've picked up this week's Kerrang!, you'll no doubt have seen our report on the troubles facing music retailer HMV, and how it will affect the rock world.
Well, we're asking K! readers to help us out with a follow-up look in to the wider issues affecting record stores by taking part in a simple survey.
Simply copy and paste the below into an email and fill in your answers - one lucky person will win signed swag, too, so include your contact details! Please email completed questionnaires to Feedback@kerrang.com. Thanks!
RECORD SHOPS: A SURVEY
1) How many albums do you buy, on average,
every year?
2) How many of those albums do you buy as physical products (CDs, vinyl) rather than as downloads?
3) Where do you buy most of your music (be it physical products or downloads)?
- Major High Street chain (e.g. HMV)
- Independent record store
- Amazon
- iTunes
- Direct from record label/artist (e.g. from record label webstore, or at a gig)
- Other (please specify below)
4) What factors would lead you to buy an album as a physical product (CD, vinyl) instead of
a download? (Please delete those that don't apply)
- Competitive price
- Sleeve artwork
- Bonus items (additional tracks, free poster etc.)
- Complete your collection
- Other (please specify below)
5) What factors would lead you to purchase music online instead of from a shop? (Please delete those that don't apply)
- Competitive price
- Convenience
- Bonus items (freebies for buying through a particular retailer, etc.)
- I don't have a shop close to me that caters for my music taste
- I don't like the experience of going in a record shop
- Other (please specify below)
6) What percentage of your music is unpaid for (either downloaded 'illegally', or shared with friends etc.)? (WE WON'T TELL ANYONE!)
7) Do you regularly use a music stream service (Spotify, Deezer etc.)? If yes, why? (Tick delete those that don't apply)
- I can't afford to buy the music I want to listen to
- My local shop doesn't carry the music I want
- It's more convenient
- I like to try music out before buying it
- Other (please specify below)
8) Complete the following sentence: 'I think that fewer people are buying music as
a physical product because...'