Spotify have just unveiled an official new flagship rock playlist, MARROW, with the help of KennyHoopla, Destroy Boys and The Beaches.
This ace trio of acts star in a new true-crime-inspired trailer to help launch the playlist, with the promo investigating ‘Who killed rock?’ Naturally, all three of them emphatically prove that – spoiler alert – the genre isn’t, and never was, dead.
Indeed, MARROW arrives following a particularly big few years of streaming for rock and alternative, with Spotify reporting that there’s been an almost 600 per cent increase in searches for ‘rock music’, ‘alt/rock’ and ‘rock band’, as well as various sub-genres.
They also go on to explain in a press release that MARROW has been ‘built to showcase a genre that is evolving beyond its historical definitions and accurately reflecting what rock music looks like today and tomorrow’.
Watch the trailer below: