Is Don Broco's Rob Damiani fighting a professional boxer? Or are the band just winding everyone up? Well…
Following the David Beckham spam to promote May single Manchester Super Reds No.1 Fan, Don Broco have found a new way to wind up the internet with just-released song and video, Gumshield.
To illustrate the track's message about social media, Broco have spent the past few weeks pretending that frontman Rob Damiani is training for a proper fight with UK boxing champion Dave ‘White Rhino’ Allen. But, well, that's not quite the case…
"After Tom’s fake wedding for the last album and the Beckham fan account hacking on our Instagram before Manchester Super Reds we wanted to bow out on one final prank," explains the vocalist.
"After seeing all these YouTubers try their hand at boxing we thought it would be an interesting experiment to see if we could convince people I was deluded enough myself to fight a professional boxer. The song itself is about the anxiety that comes with posting online and the fear of resulting arguments so the divisive nature of my entrance to the sport personally hit all those triggers for me!"
Read this: Don Broco: How darkness and despair led to Amazing Things
Rob adds: "Teaming up with Dave Allen on this was so much fun, hilarious guy and proper top bloke, though think I could definitely have him if we ever had a real fight…"
Dave – who appears in the video for Gumshield – says: "It has been a great experience working with the Don Broco team on the music video, a great bunch of lads who are very innovative and smart, Rob can’t actually fight though."
Gumshield is taken from Don Broco's new album Amazing Things, which is due out on September 17 via Sharptone Records.
Watch the video below:
And catch Don Broco at the following UK dates this year:
September 2021
4 Leeds Slam Dunk Festival North
5 Hatfield Slam Dunk Festival South
October 2021
25 Glasgow Barrowlands
27 Newcastle O2 Academy
28 Manchester Academy
29 Manchester Academy
31 Portsmouth Guildhall
November 2021
1 Nottingham Rock City
2 Nottingham Rock City
4 Norwich UEA
5 London O2 Academy Brixton
6 London O2 Academy Brixton
