100 Per Cent Of Proceeds From The New Lil Peep Merch Line Will Go To Greenpeace
An exclusive new Lil Peep merch line launching today (February 21) will benefit Greenpeace – with 100 per cent of the proceeds going to the environmental justice charity.
The line – which is a collaboration with LA street brand Rose In Good Faith – was announced recently by the late rapper’s estate, and is inspired by the song Belgium from Peep’s posthumous EVERYBODY’S EVERYTHING album.
“Before we had any concept of a design, [my mom and I] were discussing who the project would benefit,” Lil Peep’s brother Oskar tells WWD. “This has been a blessing to be a part of, I feel like I’m involved in something very important. Fashion can do some good for the environment. My brother would be proud of this.”
Rose In Good Faith founder David Teitelbaum adds: “It was a no-brainer. He loved animals and the world.”
The limited-edition merch consists of naturally-dyed T-shirts, hoodies, and sweatshirts with Peep lyrics printed on: ‘That’s the day that I convinced myself that I was truly yours / I know that you hear me,’ from Belgium, and ‘Look at the sky tonight, all of the stars have a reason / A reason to shine, a reason like mine and I’m fallin’ to pieces,’ from Star Shopping.
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