“After seeing all these YouTubers try their hand at boxing we thought it would be an interesting experiment to see if we could convince people I was deluded enough myself to fight a professional boxer. The song itself is about the anxiety that comes with posting online and the fear of resulting arguments so the divisive nature of my entrance to the sport personally hit all those triggers for me!
“Teaming up with Dave Allen on this was so much fun, hilarious guy and proper top bloke, though think I could definitely have him if we ever had a real fight…”
Dave – who appears in the video for Gumshield – says: “It has been a great experience working with the Don Broco team on the music video, a great bunch of lads who are very innovative and smart, Rob can’t actually fight, though.”