Jazmin Bean releases creepy video for Hello Kitty

Instagram star and pastel pink enthusiast Jazmin Bean has released a new video for their track Hello Kitty.

The oddly mesmerising video shows Jazmin attached to a drip while in the pinkest room known to humankind, before performing alongside Hello Kitties, then collapsing and needed to be revived by their furry companions.

“The song is about being depressed and friendless; finding great joy in cartoons and toys, just using them as a coping mechanism," says Jazmin. "When I was in school I was really miserable and friendless – I used to distract myself with all my favourite things and characters.

"The idea behind the video is a Hello Kitty obsessed person who stays in their room 24/7, [dedicating] their life to Hello Kitty to forget about their problems, they become a TV-tanned braindead zombie."

If you're a fan of Poppy and other artists mixing the disparate worlds of pop with heavier, more aggressive sounds, then immerse yourself in the pink playground below.