JNCOs Are Finally Coming Back
If you were a fan of nu-metal, skate punk, or any other parking lot-based music scene in the late ’90s or early 2000s, you probably owned a pair of JNCOs. For a brief period of time, the iconic baggy jeans brand made serious bank on convincing passerby that counterculture teenagers did not have feet. Well, now there’s good news for fans who pine for the days of braided beards and ball-chain necklaces, because according to their Twitter, JNCOs are coming back.
The JNCO brand tweeted the following statement today:
We Are Back.— JNCO (@jncolosangeles) May 15, 2019
The original owners invite you in reintroducing JNCO to the world.
Our original HERITAGE.
JUDGE NONE. CHOOSE ONE.
JOIN THE TRIBE.
Sign up on our website for launch updates. https://t.co/xLNAwIWEID
That’s right, you heard. Like the mighty phoenix, JNCOs have risen from their own ashes to provide rock fans with pants that could easily hide a family of twelve.
Interestingly enough, it looks like the brand is changing its public image to go with this revival. The JNCO Twitter has a new logo rather than the original crown-and-tag graphic, and the person featured in the cover image has more of a bell-bottoms Greta Van Fleet kind of vibe than the traditional backwards cap-wearing fly girl one whose paychecks the brand built its empire.
This feels like a missed opportunity, given that nu-metal is more popular today than it’s been for the past two decades. 2019 will see Static‑X, Powerman 5000, and Incubus heading out on tour to honor the 20th anniversaries of their classic albums, all of which were soundtracks to the dizzying rise of the JNCO brand. One hopes the company doesn’t stray too far from its roots with these attempts at reaching hip modern audiences, and makes sure to bring their aesthetic back to da primitive, where it belongs.
Keep an eye out for when the first new line of JNCOs reaches a store near you. One can only hope they come with a canvas belt, a Pentel paint marker, and an industrial piercing.
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