Live Nation UK Announce Summer Series Of Drive-In Gigs
Live Nation UK have announced a summer concert series of drive-in shows, Utilita Live From The Drive-In.
Taking place across venues in Birmingham, Bolton, Bristol, Cheltenham, Edinburgh, Leeds, Lincoln, Liverpool, London, Milton Keynes, Newmarket and Teesside this summer, the gigs are “designed to comply with all official guidelines” amid the coronavirus pandemic, and will allow “fans to enjoy concerts in a one-of-a-kind drive-in setting from their own private individual viewing zones next to their cars”.
On the line-up are Skindred and Ash, plus (in alphabetical order): Beverley Knight, Bjorn Again, Brainiac Live, Brand New Heavies, Camp Bestival Live, Cream Classical Ibiza, Dizzee Rascal, Embrace, Gary Numan, Jack Savoretti, Kaiser Chiefs, Lightning Seeds, Nathan Dawe, Reggae Roast Vs Gentleman’s Dub Club, Russell Watson, Sheku and Isata Kanneh-Mason, Sigala, The Snuts, The Streets, The Zutons and Tony Hadley.
“We are excited to bring Utilita Live From The Drive-In to fans across the UK,” says Live Nation Promoter Peter Taylor. “This outdoor concert series was created as a way to reimagine the live music experience during a time of social distancing by allowing fans to enjoy concerts in the safest way possible. Each event will comply with all official Government guidelines in order to protect fans, artists, crews and staff. We look forward to announcing some of the biggest names across UK music and bringing these fantastic artists to a city near you.”
“Utilita is always looking at innovative ideas to increase our brand awareness and make us a household name – partnering with Live Nation’s Live From the Drive-In Series is another great example of this,” continues Jem Maidment, CMO Utilita. “As we find new ways to navigate today’s world of social distancing, we believe the drive-in format is a thoughtful and fun way to safely bring 1m Brits out of ‘entertainment lockdown’ this summer 2020. Utilita is committed to supporting cultural experiences, while underscoring our promise to giving back to our customers. Whether it’s sponsoring exceptional world class experiences, offering exclusive giveaways or putting control and decision-making back in the hands of consumers, we want to empower people to get the best out of their relationship with us.”
Tickets for the shows will be available on June 22 from 10am, with schedules for the performances here.
The 12 UK sites for Utilita Live From The Drive-In are as follows:
Birmingham, Resorts World Arena
Bolton, University of Bolton Stadium
Bristol, Filton Airfield
Cheltenham, Cheltenham Racecourse
Edinburgh, The Royal Highland Centre
Leeds, Leeds East Airport
Lincoln , Lincolnshire Showground
Liverpool, Central Docks Liverpool Waters
London, *venue to be announced
Milton Keynes, The National Bowl
Newmarket, Newmarket Racecourse
Teesside, Teesside International Airport
Check out how it’s going to look below, too:
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