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Exclusive: Watch Gold’s Melancholy New Video For He Is Not

Watch Gold’s new video for He Is Not, off their forthcoming album Why Aren’t You Laughing?, out April 5th.

One of the only certainties of life is that death comes for us all. You spend your entire life walking toward your goals or away from your fears in the hopes that your time on Earth is meaningful, but in the end, death, and witnessing the death of loved ones, is inevitable. Golds heavy, melancholy new video for He Is Not depicts this concept beautifully — showcasing the human experience of putting one foot in front of the other and accepting death as a part of life, even when loved ones come and go.

Gold, who are based in Rotterdam, Netherlands, lie somewhere between heavy shoegaze and melancholy 90s alt-rock — with just a touch of doom — creating a beautiful, driving sound that easily gets stuck in your head for days. Their previous releases have come out on Van Records and Profound Lore, but their forthcoming record, Why Aren’t You Laughing?, will be out on Artoffact Records April 5 — just ahead of their performance at Roadburn.

Death has always been a part of my life,” vocalist Milena Eva says. Not only the certainty of it. Often death is just abstract, and I guess for a lot of people that’s how it mostly is. It sticks with me, it has always stuck on me. Death has shown itself in many forms. In the loss of family and friends, as a solution or as a reason to live. He Is Not is about losing someone and dealing with that void and the absurdity of living on, while he is not.” 


You can preorder the Why Aren’t You Laughing? right here.

See Gold on tour: 

12.04.2019 — NL — Tilburg @ Roadburn Festival 

25.04.2019 — DE — Berlin @ Urban Spree 

26.04.2019 — PL — Warszawa @ Chmury 

27.04.2019 — PL — Kraków @ Kwadrat 

28.04.2019 — AT — Wien @ Arena 

29.04.2019 — SI — Ljubljana @ Gromka 

30.04.2019 — AT — Linz @ KAPU 

01.05.2019 — DE — Jena @ Kassablanca 

02.05.2019 — DE — Köln @ MTC 

03.05.2019 — FR — Lille @ La Malterie 

10.05.2019 — DE — Giessen @ Post Valley Festival 

11.05.2019 — NL — Utrecht @ Doomstad/EKKO

17.05.2019 — DE — Lohr @ Umsonst Und Drinnen 

23.06.2019 — FR — Clisson @ Hellfest 


PHOTO: Pim Top

Posted on February 20th 2019, 4:00p.m.
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