When initially announcing their Sleeps Society model, WSS explained that, "With the future of live performances uncertain, the Sleeps Society will enable a secure existence for WSS and gives us the opportunity to stay connected with our fanbase, developing new ways to provide for our supporters and fill the void left without live music. In these uncertain times, this is the difference between life and death for the future of WSS. We aren’t prepared to be another band forced to give up simply because the system isn’t designed to support the artist."
Detailing how it would work, While She Sleeps added, "With the monthly support of our fans, the band will be able to break free from the traditional music industry method of 'cash advances’, where artists are essentially borrowing large sums of money and giving up the rights to their songs, only to spend the years that follow in debt which oftentimes becomes insurmountable and crippling.
"The Sleeps Society ensures a solid future for WSS and creates a new model of survival for artists and bands alike. We will be delivering the highest level of fan involvement and fostering a symbiotic relationship as the Sleeps Society becomes an integral part of Sleeps’ existence."
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