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PUP drop angsty new single If This Is It and high-concept music video for Concrete
PUP have dropped a new single If This Is It as well as a music video for Concrete which took around a year to create.
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"All 2,300 frames were hand-made by human artists": watch PUP's new video for Concrete, and hear their new track If This Is It
A year in the making by 13 designers, PUP's proudly un-AI clip is finally here! Bonus, they've got a brand new song as well!
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A year on from the release of their Who Will Look After The Dogs? album, Toronto punks PUP have released the proudly hand-crafted video for the track Concrete.
Featuring mock-ups of the band on magazine covers created by 13 different designers, each was printed out and captured in stop-motion by director Sterling Larose, resulting in 2,300 individual frames to make up the whole clip.
It's taken a year. The least you can do is check it out...
The band have also dropped a new song, If This Is It, recorded during the sessions for the album. Having already hit Outbreak this weekend, they return to the UK on Saturday for a short run of gigs, culminating at 2000trees.
July
4 London, Signature Brew
5 Sheffield, Foundry
6 Brighton, Chalk
8 2000trees Festival
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