By all metrics, the formula seems to be working much more often than not nowadays. Charlie remembers the excitement when the band first passed 50,000, then 1,000,000 streams – milestones that literally took years to reach. Songs from Within Each Lies The Other passed the million-stream mark weeks before the record was released. Signing to SPV imprint Long Branch Records in 2020 has increased their reach further than ever. Meanwhile, a healthy social media presence and bustling Discord channel have helped them maintain an “organic” relationship with that ever-growing fanbase.
“More than just a family, more than just a subculture, we stand with everyone who feels like they don't belong!” declares the band’s latest press release. Charlie stresses the same sentiment with less grandiosity. “I think it is valuable to have that personal connection,” she says, perhaps just a little daunted by the idea of having millions of fans to reach out and touch. “We are a very social band. We love talking to people. We love having a good time. We’ve been getting so much positive feedback from fans just for releasing new content at the moment. People are telling us it’s helping them and giving them something to look forward to. I go into low points, too, and when I get messages like that it reminds me that it is all worth it.”
And, with COVID looking like it’s finally clearing, the pull to hit the road and see those fans in the flesh is almost at breaking point.
“Hopefully we’ll have toured at least once by this time next year,” Charlie prays, with hope far outweighing doubt, daring to imagine how far they might go with an excitement that’s impossible not to share. “Over 50 per cent of our listeners are already from the U.S. so it would be amazing to do a tour over there, or in Asia or Australia. We’ve grown and learned so much as musicians and as people. We’ve had this album recorded for over a year. So I’m excited for what comes next.”
Indeed, As Everything Unfolds’ ascent is only just beginning. The vocalist grins, knowingly, as we wave goodbye.
“Full steam ahead!”
Within Each Lies The Other is out now via Long Branch.