Zak Pinchin spends most of his time thinking about stories. It’s part of his day job as a music video director, crafting concepts for the visuals of some of the scene’s most exciting names. He’s worked with long-time friends Loathe on the video for Two-Way Mirror, and directed the videos for Trash Boat’s He’s So Good and Don’t You Feel Amazing? (in which he ruined an expensive pair of Tobi Duncan’s jeans by deciding he should have honey poured on him).
“Seeing other people’s visions and how they work is a really interesting way to learn [about] and appreciate other people’s art forms for what they are,” he says. “It’s nice to not get stuck in your own vision and think about others’.”
When he’s not behind a camera, Zak is behind a microphone as the mouthpiece of genre-defying firebrands Modern Error, steering the helm alongside his twin brother Kel. Even when his work concerns sounds more than images, however, he’s still thinking just as much about concepts and narratives. It’s the foundation upon which their debut album Victim Of A Modern Age is built, a shimmering, stratosphere-scraping body of work with an aim to push the listener to absorb every riff and electronic buzz, and to put their lives in front of a mirror and reflect on the way they’re living life.