“We wanted to do it properly: we had to find the right person, it had to be illustrated by hand, it had to actually look like a movie poster,” explains Dom. “We looked at a few different people, but I knew that Kyle, who did Stranger Things, would be the one. I’d seen a load of his work aside from Stranger Things and I knew he could nail it. Colour-wise and stylistically, we gave him a little direction, and he knew exactly what to do. And now I’m glad that the idea finally came to light. Plus, at night time, on an LED billboard, it’ll look awesome!”
Simulation Theory will be released on November 9 through Warner Bros. The band play London’s Royal Albert Hall in December.