News

New Good Dye Young METALHEADS commercial stars Hayley Williams, Awsten Knight

Turnstile's awesome song Holiday soundtracks a brand-new Good Dye Young commercial – which features Paramore's Hayley Williams and Waterparks' Awsten Knight.

New Good Dye Young METALHEADS commercial stars Hayley Williams, Awsten Knight
Words:
Emily Carter

Hayley Williams' vegan and cruelty-free hair dye company Good Dye Young have just unveiled a new METALHEADS line, with a commercial advertising the launch featuring some familiar faces…

The Paramore singer makes a brief guest appearance in the advert, along with Waterparks' Awsten Knight (no surprise, given how awesome and bright his hair is), plus band The Linda Lindas and GDY co-founder Brian J O'Connor.

There's also a fictional group performing for everyone, compromised of FEVER 333 guitarist Stevis Harrison, plus Donna Missal, Fabi Reyna, Lani Renaldo and Dani Miller. To make the whole thing even cooler, too, the commercial is soundtracked by Turnstile's Holiday – which is taken from their new 5/5-rated album GLOW ON.

Once the clip went live, Awsten shared a photo of him hanging out with Hayley:

Read this: “I was having fun, but also breaking down…” Inside the studio for Waterparks’ bold new era

Good Dye Young explain of the METALHEADS line: "Our newest semi-permanent line was inspired by classic metallic colors that you can rock in your hair. Our semi-permanent hair dye combines salon-grade pigments with bergamot essential oil and sunflower extract. This nontoxic, conditioning formula deposits vibrant color while maintaining hair health."

They add: "Heavy is the head that bangs. Metal music and the lifestyle within it is nothing less than a culture fueled by raw emotion and self expression. The core of the community is all backgrounds, all ages, all races connecting and rebelling. If hair dye is seen as a form of rebellion and standing out of the crowd then nothing is more metal than dyeing your hair."

In other Hayley-related news, the musician teased in August that she had some lyric-writing to be getting on with. Earlier in the year, Hayley also stated that: "I’m ready for the next Paramore album. Let’s go.” She added of her bandmates, "I’m excited to see how our writing together grows for this next project."

While we await more news on that, watch the new GDY advert below:

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