These antlers are key to the treatment that won the band over. Director Matt Lenski’s pitch, with the now-legendary deer-boy, appealed to the band by dint of being different. "It was the one treatment that really stood out” said Pete. “It was so strange. When I read it, it reminded me of Wes Anderson, like, 'Am I supposed to laugh at this, or is this depressing?' It's a very bizarre theme and video, and I have a hard time attaching it to the song, but at the same time it was the only video where the director took a chance."
The bassist had earlier referenced Wes Anderson with the track title Tell That Mick He Just Made My List Of Things To Do Today, a line from Wes' film Rushmore, which has also been referenced by the likes of Motion City Soundtrack and My Chemical Romance.
Drummer Andy Hurley there, straight-edge anthropology enthusiast, anarcho-primitivist and a man with 'FUCK' tattooed on one set of knuckles and 'CITY' on the other – a reference to an apartment he lived in for a while, not a Bristol Rovers thing.
And here’s Pete, frontman-upstaging movement-starter, entrepreneur, football team part-owner and smoky-eyed smoulderer.
Look, it’s guitarist Joe, high-jumping metalhead, Slash superfan and pentatonic scale enthusiast.
This part-deer chap is played by musician Donald Cumming, known for his solo work as well as fronting NY post-rock band The Virgins. He looks really different in their stuff, like this video for Rich Girls.