Watch ’68’s painstakingly hand-drawn new video for Bad Bite
The track is taken from the duo’s upcoming album Give One Take One on March 26, with vocalist/guitarist Josh Scogin previously explaining of the LP: “Of all the music I’ve created over the years, this album holds some of my very favourite moments, lyrically, musically, and even mentally; I travel down several roads that are equal parts therapeutic to get off my chest and terrifying to share with the world.”
Of Bad Bite and its accompanying hand-drawn/animated video, the frontman reveals: “The ‘subliminal’ messages are actually what became kind of like a journal for me. A bit of a ‘dear diary’ during the 2020 year of lemons. My computer is old and slow so I had to work on this video in small little, three-second chunks each so there was one moment that I assumed it would never actually be released to the public, but I had to finish it because I made a promise to myself a few years back that if I start something, I have to finish it.
“So anyway, I just started writing whatever I felt at the time – I think at one point I have some Star Wars references because I was making my way through each of those movies – and I also started writing the date on it somewhere each time I worked on it.
“Once I was basically done with the animation, I put it all together for the first time and bounced it down – it took an entire 24 hours to render it down – and I was so stoked. I knew I wanted it raw, and I wanted my ‘mistakes’ to shine through, to rebuttal how perfect, pristine, and fake everything seems to be these days. I wanted it to be human but before I actually placed it all together, I just thought it wasn’t going to actually work. Once I was able to see it all it blew me away. I love it.”
Watch Bad Bite below:
Noise punk duo ’68 deliver their defining musical statement to date. Take it…
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