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Watch Paramore's Hayley Williams Eat Crisps And Whisper In Bizarre New Video

Crunchcrunchcrunch, anyone?

Video not playing? View on YouTube

If, like us, you spend most of your waking hours listening to music or simply enjoy the high-pitched hum of our old friend tinnitus, there’s a good chance the ASMR phenomenon will have passed you by.

ASMR – or autonomous sensory meridian response, if you want to get picky – is a physical sensation characterised by a tingling sensation in your scalp and upper spine.

Of course, there’s a thriving community of gentle thrill-seekers on YouTube, with videos featuring soft whispers, nail tapping and chewing crunchy food.

Paramore vocalist Hayley Williams hopped on the near-silent bandwagon in a bid to plug her Good Dye Young semi-permanent hair dye.

“Somewhere there’s a list of things I won’t do for @gooddyeyoung brand awareness,” Hayley tweeted. “Apparently ASMR wasn’t on that list. I’m so sorry.”


If the sound of whispering doesn’t make your eye twitch, this four-minute video features Hayley munching on a dill pickle-flavoured Kettle Chip, slurping a drink, an unboxing section with quiet commentary and all sorts of barely-there auditory treats, plus a guest appearance from her goldendoodle dog Alf.

We're off to listen to some metal at an ear-splitting volume now. Um, thanks for that.

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