Sam McTrusty examines the "best and worst of how desperate people can be for online clout" in Twin Atlantic's new single and video, Get Famous.
Twin Atlantic have released an incredibly entertaining, tongue-in-cheek video for their new single Get Famous.
"Essentially, it’s me having a meltdown," explains frontman Sam McTrusty. "I’ve been obsessed with the Instagram account Influencers In The Wild, which captures the best and worst of how desperate people can be for online clout. Make-up tutorials, juicing, landmark tours, kissing pets, posing in all your expensive clothes… it’s all mental, but I can’t seem to pull myself away from it – I’m addicted.
Read this: Download Pilot 2021: The big review
"In filming this video, I also became elements of what I hate. Even still, it was fun to make and indulge in all these guilty pleasures. Keeping little snippets of setting up and failed attempts was important. Those are the darkest moments of social media that we rarely get to see."
Get Famous is taken from Twin Atlantic's new album Transparency, which is due out on January 7, 2022.
Watch the video below:
Catch Twin Atlantic on their 10th anniversary Free tour at the following dates:
May 2022
5 Ireland Dublin Opium
6 Belfast The Limelight
8 London Roundhouse
9 Newcastle Boiler Shop
11 Inverness Ironworks
12 Glasgow Barrowland
15 Leeds Stylus
17 Manchester O2 Ritz
18 Bristol O2 Academy
19 Birmingham O2 Institute
Read this: The 50 best albums from 2011
