Burger King were later threatened with legal action by Slipknot for infringing on their trademark.
"It is obvious that the television advertising and website are designed to conjure up the image and persona of a live performance of Slipknot," reads a letter from their lawyers. "In addition to capturing the flavour and high energy intensity of a Slipknot performance, the members of Coq Roq wear masks that include a gas mask as worn by Slipknot's Sid Wilson, a kabuki style mask as worn by Slipknot's Joey Jordison and a mask with dreads as worn by Slipknot's Corey Taylor."
Burger King filed a countersuit, arguing that Coq Roq's attire was a parody of other masked bands – including Mushroomhead and GWAR – and both sides dropped their lawsuits.
And as for Matt, The Bronx vocalist feels a twinge of remorse for not lining his and his bandmate's pockets with some of that easy fast food cash.
"I could be talking to you right now from a Burger King castle with my fortune," he laughs. "That’s my biggest regret.”