Burger King’s Real Meals Let Goths Eat Their Broken Hearts Out
Even though fast food joints are often decorated with bright colors and smile graphics, their corporate strategy inherently involves guilt- and comfort-eating (it’s why they always play sad pop songs and ballads in burger joints). But now, Burger King has decided to stop acting like everything’s fine, and in honor of Mental Health Awareness Month, they’ve released their response to McDonald’s infamous happy meals: Real Meals, designed for people with actual, not-always-happy emotions — because, as the chain points out, “no one is happy all the time.”
The meals come in five distinct boxes — Salty, Yaaas, Pissed, Blue, and the black DGAF — but all feature a Whopper, fries, and a drink. What’s perhaps more impressive and emotional is the ad Burger King have created for the meals, which confronts some pretty fucking real topics. You have a girl who gets ‘SKANK’ written on her locker, a woman getting fired because her boss is a creep, and a guy realizing that his student loans are so bad that he’ll be in debt forever. It’s not pretty, but then again, neither is life.
Watch the commercial below:
“A natural extension of encouraging people to ‘be their way’ is encouraging them to ‘feel their way,’” said the chain in a press release that came out with the introduction of the Real Meals. “With the pervasive nature of social media, there is so much pressure to appear happy and perfect. With Real Meals, the Burger King brand celebrates being yourself and feeling however you want to feel.”
Burger King has also made a donation to Mental Health America, though for what amount, they haven’t said. Whether or not Burger King will be taking a break from its main project to focus on a one-man depressive black metal project to be released only on limited-edition vinyl has yet to be announced.
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