Better Lovers is all part of moving forward. In December 2021, Jordan, Goose and Steve’s previous band Every Time I Die, one of the most important and influential acts of their time, played what would be their final shows, in Buffalo. Coming not long after the release of the excellent and explosive Radical – named Kerrang!’s Album Of The Year, a winner by a laughably wide margin – the split, confirmed the following January, was sudden, and provably not a result of lack of creative spark or energy. Statements were issued by singer (and Jordan’s brother) Keith Buckley, and the rest of the band about the parting of ways. The internet somewhat unfairly speculated on the reasons, which were, since the band didn’t want to get too much into it, nobody’s business.
Still, the full-stop was definite. Or, for Every Time I Die it was. Not for the men who'd just come out of it, though.
“When Every Time I Die broke up, it was a dark time,” Jordan says today. “I had to use whatever I could to get me back on my feet. I just had a ridiculous belief in myself and the music I was writing. I put absolutely every single thing in me into starting a new band and looking at it that way. But I also knew full well that this is what I meant to do. This is what I’m supposed to do.
“It would be very easy to say, ‘Alright, well, maybe that was enough of that,’” the 41-year-old continues. “But I got bit by the bug, and I will probably be doing this for the rest of my life. You could you could take this band away from me, and I would just have to start another one.”
When Jordan speaks about his new band, everything he says is at speed and with a likeable, almost innocent excitement. While he is, by his own admission, a quiet and private man with most things, he also says when it comes to art and music, he can’t help but show it off, be jazzed about it. He’s jazzed about Better Lovers’ amazing recent EP, God Made Me An Animal.
He’s jazzed about their imminent UK tour (about which he’s even more jazzed when K! informs him that London’s New Cross Inn has the amusing quirk of pedestrians outside often staring through the giant windows in confusion as hardcore bands go buck wild inside). He’s particularly jazzed to be talking to Kerrang!, and that we’ve just commented how excited about all this he sounds. Because he is.
“When we go onstage we’re saying, ‘Here’s what we are, here’s what we have, fucking buckle up ’cause it’s gonna knock you out,’” he gushes. “It’s gonna fucking knock you down. There is a blinding, energetic creative force inside of all of us that only amplifies when we’re together, and makes us go, ‘We’re gonna try to beat the shit out of you with our music every day, for as many days as possible.’”