There was a time in ancient history – as the late ’90s were crossing over into the early 2000s – when Creed were one of the biggest rock bands on the planet. After the stratospheric success of their second album, 1999’s Human Clay, which featured the ubiquitous hit With Arms Wide Open, the Tallahassee four-piece – vocalist Scott Stapp, guitarist Mark Tremonti, bassist Brian Marshall and drummer Scott Phillips – followed it up with Weathered in 2001. While the album didn’t do as commercially well as Human Clay (it’s sold somewhere over six million copies in the U.S. to date, compared to almost double that for its predecessor), it did spawn My Sacrifice, one of Creed's most well-known and recognisable singles. Creed, of course, broke up about three years later – Scott went his own way, while the other three went on to form Alter Bridge along with vocalist/guitarist Myles Kennedy – but the song continues its own ascent, having racked up more than 140 million views on YouTube.
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Talking about it now, almost 20 years after its release, Scott is pretty philosophical about its meaning and the point in his and the band’s life at which it was released. For while Creed were on top of the world, the fame and fortune that came their way – for Scott, at any rate – was tempered with a whole host of problems including severe alcohol and drug addiction. That struggle, for Scott, formed the centre of the song and its video – it’s him coming to terms with his addictions and the fact that, despite his best efforts, he’d been unable to stay on the straight and narrow. As such, My Sacrifice began life as a song of personal redemption and catharsis, but soon grew to become something much, much bigger, as Scott explains…
“This song – and I think you can see it in the video – is essentially talking about coming out of the throes of a dark period in your life, whether that be a dark depression or a period of substance abuse or alcoholism, and then reconnecting with yourself. And what you see in the video is a version of me in a boat and then also a drowning version of me pulling myself out from underneath the water into the boat – and I think that really captures what the song means. It’s coming from the darkness back into clarity, coming from the gates of death back into life. I had tried to get better [from substance abuse, addiction and alcoholism] alone for so many years, and I would have times when I would come back and hold on for a period of months, but then I’d fall again.