Halloween rules, clearly, but it’s hard to know what to dress up as. You don’t want to be dressed the same as everyone else, but you don’t want to spend your whole night explaining what you’re supposed to be. You want your costume to look great, but to not interfere with your body’s freedom to party. It’s complicated. If only you knew what the best thing to dress up as ever was.
The only possible way to determine this scientifically is with data. Google’s FrightGeist project has been keeping track of searches for costumes and compiled a list of, for some reason, the top 794.
This is vastly too many, but what we can do is get the top 32 (Witch, Rabbit, Dinosaur, Spider-Man, Cruella De Vil, Fairy, Harley Quinn, Cowboy, Clown, Chucky, Cheerleader, Pirate, Pumpkin, Angel, Vampire, Among Us, Zombie, 1980s, Superhero, Devil, Joker, Ninja, Squid Game, Beetlejuice, Doll, Batman, Bear, Ghost, Toy Story, Princess, Skeleton, Mermaid) and slap them into a world cup format.
That gives us this: